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A panel discussion about the importance
of established grantmakers and new philanthropists collaborating
together, featuring Mario Morino, chairman of VPP, and Julie
L. Rogers, president of the Eugene and Agnes E. Meyer Foundation
and a board member of VPP at the Grantmakers for Effective
Organizations conference, March 6, 2002. James E. Canales,
vice president and corporate secretary of The James Irvine
Foundation in San Francisco moderated the discussion.
CANALES: …Julie Rogers has been President
of The Eugene and Agnes E. Meyer Foundation since 1986. The
Foundation, for those of you who do not know it, awards approximately
$6 million a year to nonprofit organizations in the National
Capital region, and in particular the foundation maintains
a nonprofit sector advancement fund which provides grants
to grantees, direct grants to grantees for organization effectiveness
purposes, and also works to strengthen the infrastructure
of nonprofits in the region. Julie has been a leader in Washington
philanthropy, having served as the founding chair of Washington
Grantmakers, as well as the founding chair of the Washington
AIDS Partnership, and I should also note that Julie has been
a resident of the Washington region now for over 30 years
and during that time has served, obviously, on a number of
nonprofit and civic boards.
Mario Morino is chairman of Venture Philanthropy
Partners and the Morino Institute. Venture Philanthropy Partners
is one of the largest venture philanthropy funds in the country.
The idea is to work toward a goal of some 10 to 14 nonprofit
organizations in their portfolio, where they would effectively
deploy approximately $35 million in investment capital. VPP
currently has three large-scale, long-term partnerships working
with organizations that are focused on the educational and
developmental needs of children in this region. Mario came
to this work after a very successful 30-year career in the
information technology industry, and since he, quote, retired
9 years ago from that work, he has devoted himself tirelessly
and with great energy and enthusiasm to his work in philanthropy,
and we will be hearing more about that later. We are extremely
fortunate to have these two distinguished leaders from this
region with us tonight to share some of their perspectives
on philanthropy, on effectiveness, and on the basic landscape
in which we do our work. Let's dive in, and let me be provocative.
(Laughter.)
My colleague Mike Bailin -- and I don't know
if Mike is here. I saw him earlier. There he is -- Mike, who
is the president of the Edna McConnell Clark Foundation, one
of the wonderful things, among the many wonderful things that
Mike has done at the foundation is to commission two pieces
that I would recommend to you. One, the one I am holding before
me is called, “In Other Words, a Plea for Plain-Speaking
in Foundations” -- and if you have not seen this wonderful
piece, and then the next one that just came out, actually
a couple of months ago -- I know that they are both on Mike's
web site, and he would be pleased to have you see them. Let
me read you a very brief excerpt from this book: Hunting down
all the strange locutions that creep under the wallpaper of
modern organizational theory would be a task far beyond the
scope of this essay. We instead aim our fumigants specifically
at capacity, because it has thrived most spectacularly in
the groves of philanthropy, pastures in which, evidently,
the world has no natural predators and so can multiply at
will. (Laughter.) (Applause.)
Having said that, I'm going to ask my friends
up here on the dais to help us understand this term capacity,
and I'm going to start with Julie, asking her to spend a few
minutes talking about what capacity building means to you,
to your foundation, and if you can really ground it in something
tangible that would be helpful, not just telling us what it
means, but how you apply it in your work, and then Mario,
get ready, because you are next.
ROGERS: Okay. Well, I think that the Meyer
Foundation and many of our colleagues in this region see what
we're really about is betting on the best nonprofit leaders
in this region, and finding ways to support the work in which
it might have prayer of being sustainable, and so for us,
capacity-building is a long tradition. We have been around
for almost 60 years, and it is not a program, it is not an
initiative, it is not a strategy for us, it is really organic
and central to who we are and the way we do our work. All
of my very talented staff base their process on a very profound
respect for nonprofit leaders, for the work that they're trying
to accomplish, and for all of what it really takes every day,
day in and day out, trying to meet payroll and working with
people in the community, so we have specific programs. When
Meyer turned 50 in 1994, we wanted to give back to the community
in a serious way. MaryAnn Holohean joined us, I am so pleased
to say, from the Fund for the City of New York, and we created
some specific programs, so we do have a grant program for
capacity to help people find consultants to help fix things
like financial management and board development. We have a
very interesting cash flow loan program that gives folks up
to $75,000 with about a 2-day turn-around if they can't meet
payroll but they have a receivable, and more recently we have
a circuit rider in technology who goes out to select the grantees
and is really an on-the-ground practitioner, and I think it's
not the programs per se, but it's the way in which they all
work together so that almost every interaction we have with
the grantees build on each other.
So, for example, we have a wonderful little
agency in Northern Virginia called the Center for Multicultural
Human Services, which we are very happy to say VPP is also
investing in, and this little agency does mental health and
standard therapeutic work in 27 languages to recent immigrants
throughout Metropolitan Washington, many of them seeking asylum
are from war-torn countries, and it's a great little agency,
but when they first came to us we gave program support, general
support, and then they started appearing for cash flow loans.
They appeared early and often -- for cash flow loans, and
we have a very, very regular process. I mean, we help people
do the cash flow statements so that we can figure out whether
to lend, and it became clear that this agency had trouble
with financial management, it had trouble with its billing
systems, it needed definite work with its board to get the
board to a level where it could get to the next level, so
over the course of about 8 years, with different people using
different tools, the agency really now is a very solid agency
so that Venture Philanthropy Partners, which has very high
standards, was willing to take a look at it and to think about
the possibility of very serious, deep venture investment.
MORINO: I think Julie gave a perfect setup.
Capacity building to me was a term I didn't understand coming
from the world I came from, because we never used it. We simply
talked about building organizations, and I think as a term
of art I would hope to see it disappear at some point in time
some time, and when we think about it, we should be building
strong organizations over time. When you say that, I would
offer a perspective that I think may be different, maybe not.
I think MaryAnn and Julie have been here, but I think the
general body has not. There are certain fundamentals of an
organization that if they're not right, it doesn't matter
what else you do. I came from an IT background. Let me give
you some perspective, and here's an example. I think, by the
way, it holds -- if anything can be truthful, this is one
that's truthful. Technology is always viewed to have this
great phenomenal impact on people, and the reality is, it
doesn't. What you find is, when technology is introduced into
an organization, there are what I call a few virtuosos, and
it is probably like a bell curve, that are able to take it
and make it do things that you couldn't possibly imagine for
the goodness of the organization. Then there is this bell
curve in the middle, all of us in the middle that are able
to take it and incrementally use it, and it takes us 10, 15,
20 years to gather its true impact. Then on the other end
of the spectrum there are 2 or 3 percent of the virtuosos
that are never comparable, 2 or 3 cent that are klutzes. (Laughter.)
MORINO: And what technology does for them,
it makes them screw up things faster. (Laughter.)
MORINO: And then you understand this model,
which really does apply, by the way, because you realize that
in capacity building if you haven't affected the number one
thing, the management and leadership of the organization,
nothing else really matters. You're rearranging the deckchairs
on the Titanic after that. If you haven't been able to help
the organization sharpen their understanding of vision and
outcomes, then they're ill-focused. Drucker focused very hard
on this in the 1980's. The recent work McKinsey did said the
same exact point, I think the work that Clark [the Edna McConnell
Clark Foundation] has done on the same issue, the importance
of sharpened focus on outcomes. The nonprofit world also is,
you know better than I, is that if you don't have sustainable
fund development, you don't exist, so to not get into an organization
and from day one work on how you will build a highly professional
fund development capacity that will ensure an all-in-one revenue
stream for this organization again is one of the fundamental
premises of building a strong organization. And finally I
would add maybe something a little different, is helping management
-- and by the way, this is what I did for 30 years in the
commercial world, and it is really difficult -- helping management
understand how to manage the outcomes, and not outcomes for
the funders, but outcomes that you manage to as an organization
inherently in the metrics you use to manage your organization,
not for anybody else, but for yourself, because once you do
that, you understand that process, you will by definition
hold yourself accountable very well to all your stakeholders.
To me, those basically are four premises that is where all
capacity building should start, and if those don't get solved,
I would argue the rest of the stuff actually has very incremental
or, in fact, counterproductive results.
Now, I'm not taking away from the fact that
marketing and communications are not important, and IT is
not important, but I have lived too many days where people
think IT solves problems. It doesn't. People and managers
and leaders solve problems, organizations solve problems,
not technology, so if you haven't gotten the top part right
in capacity building, the bottom part never functions well.
And so the top part is very strategic, and then the bottom
part is the operational or tactical piece, so I think capacity
building starts with very core premises, and all the work
I would encourage you to do and others to do -- and I know
that Julie and MaryAnn looked at this issue -- you have to
start at the top of the organization, and once you can solve
those problems, then you can deal with strengthening the organization
from that point, whether it's funding, whether it's advisors,
whether it's just how they recruit talent, to give them great
strength to do several things. One is to get them in a position
to capitalize on opportunities that they will see as they
grow and get stronger, and two, to get them ready when a shock
comes that no one expects, the Government funding that drops,
the given that goes down, they've got more sustenance, more
strength, they can survive that impact and go on. That is
what I think we can do as capacity- building in the nonprofit
sector.
CANALES: I'm struck, listening to your response,
that much has been made about the difference between established
philanthropy, Meyer Foundation, youth philanthropy, Venture
Philanthropy Partners, and what I'm wondering is, you've each
heard one other talk about this issue, is this, indeed, one
of these places where really the world converged quite nicely,
or are there some places where you are separable from one
another, as you think about capacity?
MORINO: Well, I think if we're pretty honest
-- and Julie can laugh at this one. She will appreciate this.
I think too many of us in new space acted prematurely, and
I'll put myself up on the line first. There's a lot that the
new people need to learn from the people who have been doing
this for a lot of years. We have gained a great appreciation
from MaryAnn's work in the region, and Julie's work in terms
of what Meyer has done, others, Terri [Freeman]'s work in
community foundation planning -- I'm just speaking regionally
and honoring them here. On the other hand, the newness tends
to always bring innovation, not just the fact that historical
perspective is not right or wrong. I think the new and old
actually was too real. To be honest with you, it was too real.
I thought it was one of the more metered ones, but I'll tell
you, I've made mistakes. If you look at our work in 1999,
it was too strident. It was far too strident. We weren't respectful
enough of what was already in place. I can't say that any
more honestly than I've said it, and I'll tell you, we were
one of the more humble ones coming from that space. (Laughter.)
Most of the people are absolute jerks. I'm going to -- (Laughter.)
Okay, I'm going to just tell you, and the problem
is -- and I'm going to tell you what happened. The dot com
phenomena allowed a sense of success, a false sense of success
to take place in this country that wasn't right to begin with.
I mean, people who couldn't manage their way out of a paper
bag were having financial success, and therefore thought they
had the keys to all the success of the world. That wasn't
us, by the way. I always built our VP model on what I call
pre-1994 model, and today, anybody who came into this field
on the technology side in the business side from 1996 on,
you know what they have to do? They have to unlearn a whole
bunch of mistakes, and it starts with arrogance. So I believe
that new and old are much closer than we ever imagined, and
it's much more symbiotic, as we're beginning to show. It just
took us some time to get over the stupidity. (Laughter.) (Applause.)
ROGERS: Mario is a magnificent partner, and
I think what's unusual, or one thing that's unusual is that
even in those early stages, where they were saying potato,
we were saying potato, he really reached out and forged partnerships
with many of us in the room that we are now building -- I
think that Venture Philanthropy Partners will succeed beautifully
in part because we are now capitalizing on the learning of
those who have gone before, but it does definitely have the
potential to go deep, and in this funding community, none
of us have a whole lot of money. So the thought that, as is
happening, some of our best and brightest grantees are now
receiving from VPP quarter of a million planning grants to
do very serious business planning, and then eventually multiyear
-- think of it as maybe $2 million over 4 years. We don't
have that kind of money, so the combination of our learning
and what we knew and their incredibly bright and magnificently
collaborative staff are really making this great. Terri and
I are both on the board, which I think is probably also unusual
in venture philanthropy. It makes it possible for us to say
directly to the donor, this is a great group, or this is an
issue in our community. Maybe you're not aware of it, but
this is an issue. I do think that venture philanthropy cares
differently and a lot about taking things to scale, and I
was reminded by my friend Ruth McCambridge that we also care
about scale in our foundations, but it's different. We can't
think about ramping a program up from 500 kids to 2,000 kids.
It's just not something that we have the luxury of thinking
about.
But I wanted to place VPP and Mario's work
and leadership in a little bit of context, too, if I could.
As MaryAnn said, the Washington funding community is very
sophisticated. We have been working together in deep ways
since the early part of the AIDS epidemic. We work together
deeply and collaboratively on community development. We worked
hard in 1998 to convince American philanthropy that this was
a city in which you could safely invest -- we're still working
on that one -- and we have a mantra that says if we don't
have a tool, we make it, so we realized that none of our nonprofits
could get help with technology, and together several of us
created Trabian Shorters' Technology Works For Good, a whole
piece of infrastructure that works on technology. We figured
out together that many of our favorite grantees were mounting
capital campaigns, and the campaigns would get to a certain
level and then they would stall completely, so with the incredible
leadership of Clara Miller, who I know is here some place
-- I can't find her, though -- and Ornamenta Newsome at LISC,
we have a whole new collaborative structure between LISC and
the nonprofit finance funds that helps give everything from
early technical assistance to low interest financing to small
community based groups that are trying to work on their facilities.
And into this what we would describe, I would say, as a river,
like lots of streams flowing into the river, you now have
the incredible energy of Mario and all of the people that
Mario brings to this work, because the true magic of Mario
is that he is -- I've been rereading The Tipping Point since
it came out in paperback, and the tipping point requires connectors,
mavens, and sales persons, salesmen, and Mario is all of those
things, bringing peers of his to the table with their money
and with their hearts and their passions to try and figure
out how they can make a difference.
CANALES: Let's -- oh, please.
MORINO: I would like to give you an example
where we've all worked on something -- I'm going to embarrass,
I know, Diane to no end. There's an organization here that
is a software firm that had a remarkable launch and sort of
a successful firm after the meltdown, something that's called
webMethods. webMethods, if I'm not mistaken, broke the NASDAQ
record on the day of a public offer and still survives, by
the way, with a healthy business in, again it's called the
enterprise software arena, where I came from. But I think
what's amazing is to watch the convergence of Julie's work
at the Meyer Foundation, and our involvement, and actually
the work of webMethods themselves as a company. Diane Tollefson
is the head of the foundation. But what happened in that is
really, we actually -- we knew the founders of webMethods
way back in our other business, the technology field, and
you know, we knew when they got started and we were dumb enough
not to invest in them, but nonetheless -- we could have bought
half of Virginia had we done that, but we always watched and
admired Philip [Merrick] and Caren [DeWitt], the founders,
and when they got ready to actually create a foundation they
came to us and we talked, and we got some advice. It was good
that we got some interchange.
But what also happened since -- and they also
reached out to Julie. Julie gave them a lot of direction in
terms of what it meant to be a foundation, and more importantly,
how to engage in this community, so what you saw taking place
was two entirely different groups now working with a new group,
and candidly -- and I know I've said this several times in
the last few weeks, webMethods, from what is called one of
these new economy, high tech industries, they're anything
but dead space, because they come in and they leave digital
divide issues behind, they couldn't care less, which I agree
with totally, and they function on fundamental issues in the
community space, and they're marshalling their employee base,
they're using their resources, and they're partnering with
people like Julie, the WRAG organization here in the region,
ourselves -- they're actually an investor in VPP -- but you
see an entirely different makeup, and it's a result of what
people would call the new world all coming together to work
with new opportunities, and I think that's a great example.
CANALES: Let's now connect this discussion
with what we all heard earlier today from Katherine Fulton,
and thank you, Katherine, for that wonderful presentation,
provocative presentation. Let's talk about the big picture.
Let's pull the lens back, and Mario, let me start with you,
and you've written recently about the confluence of September
11, the recession, growing unemployment, and all of the challenges
that we are facing today in our society, and its impact on
the nonprofit sector. Why don't you take a few minutes, if
you could, to talk about what you're seeing from your approach
in that context, and I guess specifically what it means for
those of us in this room today.
MORINO: Well, before I answer that, let me
try to give you some context of what I view in terms of our
discussion, and also explain my basis of ignorance at the
same time. I'm a special partner of an industrial firm that's
actually the largest private investor in technology in the
world, and I have the benefit of hearing all that intelligence
in G-2 and world issues that come into our flow, plus we're
really centered in the business community in Washington, DC,
which actually is an enormous nexus of intelligence, plus
the benefit of having the access to people like Julie and
others here, and Michael Bailin, Ed Skloot, and others, Ralph
Smith of the Annie E. Casey Foundation in terms of the nonprofit
space, and then hopefully some pragmatic common sense. I think
what lies ahead is very, potentially very dire. There's a
tremendous opportunity, I would say, but in the same respect
if we don't step back and understand it, without regard to
what has been recently published, I think giving patterns
have been changed, and I say that for a different reason,
because I'm talking to the givers. I don't like research papers.
And I think givers are not over the Red Cross issue. They're
not over United Way issues. They're not over a whole bunch
of issues that surround 9/11. They're much more skeptical,
and we don't know where that fallout is going to come.
Now, I don't think what we should do is confuse
moving money into foundations and donor-advised accounts with
giving. That's the trap, because there's more money warehoused
today than we could shake a stick at doesn't mean it's being
deployed, so I think we could very confusingly see the big
giving numbers, because that money is not being given. That
money is simply being moved, and tax deductions are being
taken. Now, you assume that there couldn't be any risk at
all in the giving process. The bigger risk, by far, is the
government funding streams, whether they're federal, state,
or municipal. A close friend of ours, and one of the cofounders
of Venture Philanthropy Partners, is Mark Warner, who is now
the Governor of Virginia, and Mark, to his credit, has come
in, and we're in a mess in Virginia. The estimate that we
got this morning was over a $3.5 billion deficit in the state
of Virginia. I can think of state after state where the scene
is exactly the same, exactly the same. At the federal level,
at Brookings an estimate was made that it may be as much as
a $50 billion a year cost just for homeland security in the
next 5 to 6 years.
You take what we might spend on fiscal policy
changes, on foreign policy investments, that we may be forced
to do without the bill for enormous military expenditures,
guess what gets hit, folks, social sector funding. So if that's
the case, I would argue that we have a major rallying cry
in front of us, because I'm not sure, if we go out 5 or 10
years, we're understanding the depth of this issue. I say
that with no inherent understanding, or base of background.
I'm just looking at logical factors, that look at where money
flows and how it flows, and forget how much money is being
said as giving. I'm saying it's not being deployed, and philanthropic
money is a drop in the bucket of the federal dollar. So I
believe we have an impending crisis, we should be researching
it, and we should be arming our public policymakers, our philanthropic
friends and corporate leaders in this country to understand
the issues we face for families and children in the United
States.
CANALES: Julie, your reactions. (Applause.)
ROGERS: I really agree, and I think one of
the things that brings us to, which is an interesting conversation
we're having internally, because we have mostly supported
nonprofits and made it profitable for them to deliver service.
We have mostly not been an advocacy funder, and I think in
these circumstances you have to rethink deeply and profoundly
which groups in your area or in the country have the capacity,
to build the capacity of those groups to do the budget and
fiscal analysis to get themselves in front of legislators
to make the case, just as we all know how invisible the nonprofit
sector is really to business and government. And in the state
of Virginia, also where I live, it's all playing out, but
you know, people want roads and people want education and
want the public schools to have enough room for their burgeoning
population. They do not care about mental health services
or about all the immigrants that have come to live in our
region, and so I have advocacy on my mind.
CANALES: Good. (Applause.)
ROGERS: I think part of this, the good news,
if there is any in this environment, is that there's so much
left that has been created that did not get lost in the dot
com bubble universe. Robert says I can use the number of $43
trillion as the median number for what might change hands
in the transfer of wealth in the next 30 years, and I really
think we all have a challenge out in the field to be much
smarter about how we go after that money and figure out how
we're going to get it created, get it channeled into the public
benefit, and spent, so I think it's really a responsibility
of funders to take what we currently do and expand it a lot
so that we spend a lot more of our time with emerging (sound
break) for example, Regional Association of Grantmakers. We
have lots of formal foundations that have joined that are
climbing out and have already told us that when one person
dies they're going to be huge. The Association of Small Foundations,
which happens to be based here -- I don't know if anybody's
here from it -- has more members than the Council on Foundations.
Foundation in a Box is a brilliant little tool, or it will
be. I'm behind.
But I think the whole notion of a private foundation
which somehow has certain amounts of money that it invests
wisely, that it spends, that it thinks about, it spends time
writing white papers for its board, it's all about looking
in and doing hopefully well a little piece of work, and I
think we have to turn that envelope inside out and push out
the boundaries, and I said the other day at ePhilanthropy
Conference, blow out the windows, because we are sitting on
more up to the minute knowledge about the communities that
we serve, up to the minute knowledge about nonprofits that
do or do not have the ability to ramp up or out a program
or do something differently, and the donors that I have the
privilege of getting to know in large part because Mario has
them for dinner, they want to give, so why are we only writing
our little writeups that we write for our board? At our retreat
last year, a board member said to me, who else reads these
writeups, these are great, and we said, oh well, you know,
we write them for an audience of 10 people, so you know, what
good is that all about? The other question that came up at
the board retreat was, how could Meyer market its judgment?
If what we do is good, and we know how to lead to effective
investments on the ground, then how do we like, tell people
about it? So I really think that the field has got to challenge
itself to reach way out. The work that's going on through
the Forum of Regional Associations of Grantmakers in different
parts around the country is good. It is hard work. I know
from my colleagues in Boston and my colleagues here in Washington
that it's a lot of hard work to all of a sudden go get to
know professional advisors. You know, I don't have one. I
don't sit at supper with those people, but that's where we
have to go, so --
MORINO: Can I answer that? Let me give you
an example, just to pick up on Julie's point -- and I know
what Caren and Andrew said. Let me give you an example of
one model, and I'm going to tell you it's one of a series
we see on the commercial side of our lives. I won't name the
firm. The firm that it insists it will succeed -- we don't
think it will succeed as best as its thinks, so that's why
we not investing, but what they're going to do is commodify
the creation of foundations. They've totally refined all the
legal steps like a cookie cutter to create a foundation, and
they're going to sell it to the financial institutions, and
by the way, two of the financial institutions have already
bought it, so that when you go in to a financial planner as
a giver and you go in to talk to them, they'll just have a
checkmark on a list -- I don't agree with this, by the way,
but let's talk -- do you want to create a foundation, yes.
Check it off, you're foundation is created, end of the ball
game. No community foundation involvement, no fidelity charity
or gift fund involvement, no traditional foundation involvement,
and they can do it. They can make grants, they can do whatever
they want. Everything is taken care of, totally commodified
sponsor. Now, I just want to tell you, two financial service
segments are going to be settling this this year. That's one
of a whole series of models that we see public, at least one
a month. The point that Julie has made, the point that we've
seen at the community foundations, there is great value with
regional knowledge. Giving at the end of the day is local,
it's not national. It's not international. Some people will
say that, but ultimate giving is in your backyard, and you
sell the knowledge -- when I say sell the knowledge, not commercially,
but to market knowledge that exists in existing organizations,
the community, the sense of purpose about your backyard is
absolutely critical, and should be call to arms to all of
you.
CANALES: Let's move to another subject. The
theme of this conference is building for impact. It's about
effectiveness, organizational effectiveness, and I think that
when most of us in this room talk about the subject of effectiveness,
we focus on the effectiveness of the nonprofits we support.
I'd like to turn the mirror inward for a moment and have each
of you make some observations about philanthropic effectiveness,
foundation effectiveness. What should we be doing differently,
how should we be thinking about this? I'm particularly interested
in your perspective, given the donors that you work with and
the ways in which they look at the question of effectiveness.
Why don't we start with you, Julie?
ROGERS: I have three. One is that I think that
we have to be much smarter about how we adopt technology for
the maximum efficiency of our staff and for our ability to
get our messages out. I also think if we were -- Mario ramped
us up with technology a lot in the last 2 years, and I have
a very different understanding of what it takes and what it
costs for the nonprofits that I support because of what we've
been through. Another thing is, I think if we're going to
say that knowledge is a key asset that we have, we have to
-- and I really like, if you haven't read Lucy Bernholtz's
work on knowledge foundation. Then you've got to really work
hard internally to figure out, how do you reconfigure the
way you do the work so that that knowledge asset is freed
up and made available. I think it's different from the way
we just compartmentalize, program officer A does mental health,
program officer B does art. I think you have to create more
of a learning community internally, and I don't think that
that's simple. Finally I would say, I don't know how many
people were at the E Philanthropy Conference where Ted Leonsis
did the keynote at lunch, and he really chastised the sector
and stated his -- Ted Leonsis is a very wealthy guy, an AOL
player, who in this region owns lots of hockey teams, and
he transformed the hockey teams because he's a marketing genius
and a great human being. He's also a donor in VPP. He has
his own family foundation. He's a serious player in this region,
and what he said at E Philanthropy was that he was -- he and
his peers were so disappointed that nonprofits couldn't articulate
the metric in a way that he could understand, and that if
they could do it in a way that he could follow it and agree
that that was the way to get the measurements, then he and
his peers would be willing to invest so much more, and I think
that goes to foundations as well. I mean, I think truly we
at the Meyer Foundation, we're small, basically. We're midsize.
We have not given a lot of thought to how do we know that
we made a difference.
MORINO: I'd like to build on what Julie has
already said. By the way, tell the owners themselves about
Michael Jordan here, by the way.
ROGERS: All right.
MORINO: Big issue here. Big issue. I think
the first thing is, I'd use the term, strategy, and I don't
mean it in a loose term, but just foundations today, or funders
in general -- some are already there, by the way -- but can
be much more strategic in the giving process, less necessarily
reacting to the grant applications, and I'm not saying post
grant applications, but much more strategic to where you will
have the greatest influence and can have your greatest impact
to help the community, and I think that's process. That's
not an easy one, and in fact many organizations today may
not necessarily have the culture to do that, because we're
used to being very reactive, and it's not wrong, it's just
as a reactive form of grant, an applications grant funding
base, so the strategy in terms of where you get the greatest
leverage and help the community the greatest, or rather your
audience the greatest I think is very key, and that requires
-- causes reflection and step-back and thought, I think of
a higher nature than maybe is the rule out there.
Two, a governor -- Julie has gone back to communication.
We've seen this. Ted Leonsis, by the way, lives his life this
way. It's called, talking to your marketplace, and I don't
mean that in a business jaded concept. I mean, that's the
same thing as talking to your governorships. To give you an
example, this morning we had a meeting of the advisors to
our families in Venture Philanthropy Partners. What was interesting
is, the woman who works for Ted Leonsis was the only one at
the table who had already brought together all the grant recipients
to talk to one another, which she assured me is Ted Leonsis'
philosophy in motion. We believe talking in the grounds in
the community is critical. Get first-hand intelligence. Find
out what's happening. Richard Murphy out of New York City
-- many of you know Richard, who is with the AED here in DC,
has a wonderful project going on, for example, and is calibrating
-- they're actually going to youth and asking youth what services
they use in the community. You know what they're finding?
They're not relying at all on what's being funded. That's
going into the field. That's talking to parents and children
who receive things today. So I think the next thing is greater
communication, more outreach, more direct listening to what's
gong on in the community.
The third, and this is a tough one, is skills.
I'll talk about stages, and I go back to my other life, you
know. Let me give you a hard example. For those of you who
are sports fans, I would have loved to have been a shortstop
for the Cleveland Indians. I'm too slow, I can't hit a curve
ball, and I can't throw from deep in the hole, so I can't
be shortstop. We have to realize that when we start an organization
we need different skills for different stages of working with
grant recipients. There's a certain skill and a good skill
that goes into the selection of the grant applications. That
does not mean that program officer has the skills to help
that organization who wants the grant application to get it.
You may have a level of engagement that is one year off advisory
level that requires one level of skills, but then you might
want someone we'll call high engagement, where you might need
actual direct managerial background, you might need a background
in real high- scale strategic planning, a whole series of
skills, so I would challenge you to think more in terms of
stepping back to look at how, where you fund the various grant
levels you have, have you aligned the skills of your program
officers or your portfolio managers, however you describe
that role, to align with the grant process that you're now
fulfilling? I think the skills-matched need is a critical
issue that foundations have to now face more stringently than
in the past. Those are the three areas I would focus on.
CANALES: Thank you, Mario. Ladies and gentlemen,
as Jim Lehrer would say, we're going to have to end it there
-- (Laughter.)
CANALES: -- but I would ask you to please join
me in thanking Mario and Julie for a very thoughtful conversation.
(Applause.) (End)

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